:root{
  --green:#166534; --green-d:#0f4a26; --teal:#0F766E; --ink:#1E2A24; --grey:#475569;
  --bg:#F8FAFC; --card:#ffffff; --line:#e3ece5; --tint:#eaf1ec; --tint-t:#e5f0ee;
  --radius:14px; --maxw:1120px;
  --sans:'Inter',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --display:'Manrope',var(--sans);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--sans);color:var(--ink);background:var(--bg);line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block;height:auto}
a{color:var(--green);text-decoration:none}
a:hover{text-decoration:underline}
h1,h2,h3,h4{font-family:var(--display);color:var(--ink);line-height:1.18;margin:0 0 .5em}
h1{font-size:clamp(2rem,4.4vw,3.2rem);font-weight:800;letter-spacing:-.02em}
h2{font-size:clamp(1.5rem,2.8vw,2.1rem);font-weight:700;letter-spacing:-.01em}
h3{font-size:1.2rem;font-weight:700}
p{margin:0 0 1rem}
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}
.muted{color:var(--grey)}
.tiny{font-size:.82rem}
.center{text-align:center}
.mt{margin-top:2rem}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(248,250,252,.85);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:70px}
.logo img{height:34px;width:auto}
.nav-links{display:flex;align-items:center;gap:26px}
.nav-links a{color:var(--ink);font-weight:500;font-size:.95rem}
.nav-links a.active{color:var(--green);font-weight:600}
.nav-toggle{display:none;background:none;border:0;font-size:1.5rem;color:var(--green);cursor:pointer}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--green);color:#fff;font-family:var(--display);
  font-weight:600;font-size:.95rem;padding:11px 20px;border-radius:10px;border:0;cursor:pointer;transition:.15s;text-decoration:none}
.btn:hover{background:var(--green-d);text-decoration:none}
.btn-sm{padding:8px 15px;font-size:.88rem}
.btn-lg{padding:14px 26px;font-size:1rem}
.btn-ghost{background:transparent;color:var(--green);box-shadow:inset 0 0 0 1.5px var(--green)}
.btn-ghost:hover{background:var(--tint);color:var(--green)}
.btn-invert{background:#fff;color:var(--green)}
.btn-invert:hover{background:#eefaf2}

/* icons */
.ico{display:inline-flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:13px;
  background:var(--tint);color:var(--green);flex:none}
.ico svg{width:24px;height:24px}
.card .ico{margin-bottom:15px}
.card.big .cc-top{display:flex;align-items:center;gap:12px;margin-bottom:8px}
.hl-card .ico{background:rgba(255,255,255,.18);color:#fff}
.combo-card .cc-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:12px}
.combo-card .ico{width:42px;height:42px}
.combo-card.result .ico{background:#fff;color:var(--green)}

/* scroll reveal */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease, transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1 !important;transform:none !important;transition:none}}

/* hero */
.hero{position:relative;overflow:hidden;padding:76px 0 60px;background:
  radial-gradient(1000px 420px at 80% -10%, rgba(15,118,110,.10), transparent),
  radial-gradient(760px 380px at 0% 0%, rgba(22,101,52,.08), transparent)}
.hero>.container{position:relative;z-index:2}
.hero-bg{position:absolute;inset:0;z-index:1;pointer-events:none}
.hero-bg canvas{width:100%;height:100%;display:block;opacity:.6}
.hero h1{max-width:16ch}
.hero .hl{color:var(--green)}
.hero .lead{font-size:1.22rem;max-width:60ch;color:#33403a}
.kicker{display:inline-block;font-family:var(--display);font-weight:700;font-size:.8rem;letter-spacing:.08em;
  text-transform:uppercase;color:var(--teal);background:var(--tint-t);padding:5px 12px;border-radius:20px;margin-bottom:18px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin:26px 0 14px}
.lead{font-size:1.15rem}
.lead-sm{font-size:1.05rem;color:var(--grey);max-width:60ch;margin-inline:auto}

/* sections */
.section{padding:60px 0}
.section.alt{background-color:#fff;border-block:1px solid var(--line);
  background-image:radial-gradient(rgba(22,101,52,.05) 1px, transparent 1.5px);background-size:26px 26px}
.page-hero{padding:64px 0 26px;background:linear-gradient(180deg,rgba(234,241,236,.55),transparent)}
.page-hero h1{max-width:20ch}
.page-hero .lead{max-width:62ch;color:#33403a}

/* combo */
.combo-grid{display:flex;align-items:stretch;gap:14px;flex-wrap:wrap;justify-content:center;margin-top:28px}
.combo-card{flex:1;min-width:190px;background:var(--card);border:1px solid var(--line);border-top:3px solid var(--teal);
  border-radius:var(--radius);padding:22px}
.combo-card.result{border-top-color:var(--green);background:var(--tint)}
.combo-card .num{font-family:var(--display);font-weight:800;color:var(--teal);font-size:.9rem}
.combo-card h3{margin:.4em 0 .3em}
.combo-card p{font-size:.92rem;color:var(--grey);margin:0}
.op{display:flex;align-items:center;font-family:var(--display);font-weight:800;font-size:1.8rem;color:var(--green);opacity:.5}
.op.eq{color:var(--green);opacity:.9}

/* split + stats */
.split{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center}
.stats{display:flex;flex-direction:column;gap:14px}
.stat{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:18px 20px;display:flex;align-items:baseline;gap:16px}
.stat b{font-family:var(--display);font-weight:800;font-size:1.9rem;color:var(--green);min-width:5ch}
.stat span{color:var(--grey);font-size:.95rem}

/* cards */
.cards-4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:26px}
.cards-3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:26px}
.card{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:22px;color:var(--ink);transition:.15s}
.card:hover{transform:translateY(-3px);box-shadow:0 10px 30px rgba(22,101,52,.09);text-decoration:none;border-color:#cfe0d4}
.card h3{margin-bottom:.35em}
.card p{color:var(--grey);font-size:.94rem;flex:1}
.card .arrow{color:var(--green);font-weight:600;font-family:var(--display);margin-top:12px;font-size:.9rem}
.card.big{padding:28px}
.card .num{font-family:var(--display);font-weight:800;color:var(--teal)}
.hl-card{background:var(--green);border-color:var(--green)}
.hl-card h3,.hl-card p,.hl-card .arrow{color:#fff}
.hl-card p{color:#d7ece0}
.card.post{gap:6px}
.card.post h3{font-size:1.05rem}

/* who chips */
.who-title{margin-bottom:14px}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip-lnk{background:var(--tint);color:var(--green);font-weight:600;font-family:var(--display);font-size:.92rem;
  padding:9px 16px;border-radius:24px;border:1px solid #d2e3d7}
.chip-lnk:hover{background:var(--green);color:#fff;text-decoration:none}

/* callout */
.callout{background:var(--tint);border:1px solid #d2e3d7;border-left:5px solid var(--green);border-radius:var(--radius);padding:26px 28px}
.callout h3{margin-bottom:.35em}

/* prose */
.prose{max-width:none}
.prose.narrow,.narrow-wrap{max-width:760px;margin-inline:auto}
.prose .answer{font-size:1.18rem;color:var(--ink);background:var(--tint-t);border-radius:12px;padding:18px 22px;border-left:4px solid var(--teal)}
.prose h2{margin-top:1.6em}
.list{padding-left:0;list-style:none;display:flex;flex-direction:column;gap:10px;margin:1rem 0}
.list li{position:relative;padding-left:26px;color:#2c3a33}
.list li:before{content:"";position:absolute;left:4px;top:.62em;width:8px;height:8px;border-radius:50%;background:var(--green)}
.inline-links{display:flex;gap:22px;flex-wrap:wrap;margin-top:22px;font-family:var(--display);font-weight:600}
blockquote{font-family:var(--display);font-weight:700;font-size:1.4rem;color:var(--green);border-left:4px solid var(--green);
  margin:1.4em 0;padding:.2em 0 .2em 22px}

/* steps */
.steps{list-style:none;counter-reset:s;padding:0;max-width:820px;margin:10px auto 0;display:flex;flex-direction:column;gap:14px}
.steps li{display:flex;gap:20px;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px}
.steps li span{font-family:var(--display);font-weight:800;font-size:1.5rem;color:#fff;background:var(--green);
  min-width:52px;height:52px;display:flex;align-items:center;justify-content:center;border-radius:12px}
.steps h3{margin-bottom:.2em}
.steps p{margin:0;color:var(--grey)}

/* forms */
.form{display:flex;flex-direction:column;gap:14px;padding:28px}
.form label{display:flex;flex-direction:column;gap:6px;font-family:var(--display);font-weight:600;font-size:.9rem;color:var(--ink)}
.form input,.form select,.form textarea{font-family:var(--sans);font-size:.95rem;padding:11px 13px;border:1px solid #cfd8d3;
  border-radius:9px;background:#fff;font-weight:400}
.form input:focus,.form select:focus,.form textarea:focus{outline:2px solid var(--teal);border-color:var(--teal)}

/* faq */
.faq{max-width:820px;margin:1.4rem auto 0;display:flex;flex-direction:column;gap:10px}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:4px 20px}
.faq summary{font-family:var(--display);font-weight:600;cursor:pointer;padding:14px 0;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";float:right;color:var(--green);font-weight:800}
.faq details[open] summary:after{content:"–"}
.faq p{padding-bottom:14px;margin:0;color:var(--grey)}

/* clusters + tags */
.clusters{display:flex;gap:10px;justify-content:center;flex-wrap:wrap}
.tag{display:inline-block;font-family:var(--display);font-weight:700;font-size:.72rem;text-transform:uppercase;letter-spacing:.04em;
  padding:3px 11px;border-radius:20px;width:max-content}
.tag.p{background:#e4f0e9;color:var(--green)}
.tag.t{background:#dcefed;color:var(--teal)}
.tag.g{background:#eef1f5;color:var(--grey)}

/* crumbs + post */
.crumbs{font-size:.85rem;color:var(--grey);margin-bottom:14px}
.post-body h1{margin-top:.3em}
.post-meta{margin-bottom:1.4em}

/* cta band */
.cta-band{position:relative;overflow:hidden;background:var(--green);color:#fff;padding:52px 0;
  background-image:radial-gradient(rgba(255,255,255,.07) 1px, transparent 1.5px);background-size:22px 22px}
.cta-inner{display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap}
.cta-band h2{color:#fff;margin-bottom:.25em}
.cta-band p{color:#d7ece0;margin:0}

/* footer */
.footer{background:var(--ink);color:#c9d3ce;padding:52px 0 26px;margin-top:0}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:30px}
.footer h4{color:#fff;font-size:.95rem;margin-bottom:.8em}
.footer a{display:block;color:#a9b6b0;font-size:.9rem;padding:3px 0}
.footer a:hover{color:#fff}
.footer .muted{color:#8f9c96}
.footer-logo{filter:brightness(0) invert(1);opacity:.92;margin-bottom:12px}
.footer-bottom{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:34px;padding-top:20px;border-top:1px solid #33413a}

@media(max-width:860px){
  .split,.footer-grid{grid-template-columns:1fr}
  .cards-4{grid-template-columns:repeat(2,1fr)}
  .footer-grid{gap:24px}
}
@media(max-width:680px){
  .nav-toggle{display:block}
  .nav-links{position:absolute;top:70px;left:0;right:0;flex-direction:column;align-items:flex-start;gap:0;
    background:var(--bg);border-bottom:1px solid var(--line);padding:10px 24px;display:none}
  .nav-links.open{display:flex}
  .nav-links a{padding:12px 0;width:100%}
  .cards-3,.cards-4{grid-template-columns:1fr}
  .combo-grid{flex-direction:column}
  .op{justify-content:center;transform:rotate(90deg)}
}

/* ===== hero visual ===== */
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:40px;align-items:center}
.hero-visual{position:relative;min-height:350px}
.hv-card{position:absolute;background:#fff;border:1px solid var(--line);border-radius:14px;
  box-shadow:0 16px 44px rgba(16,60,35,.13);padding:14px 16px}
.hv-search{top:6px;left:0;width:76%;animation:floatA 6s ease-in-out infinite}
.hv-ai{top:120px;right:0;width:72%;animation:floatB 7s ease-in-out infinite}
.hv-report{bottom:2px;left:14%;width:50%;animation:floatC 6.5s ease-in-out infinite}
.hv-bar{display:flex;align-items:center;gap:8px;font-size:.74rem;color:var(--grey);
  border-bottom:1px solid var(--line);padding-bottom:8px;margin-bottom:10px}
.hv-g{width:18px;height:18px;border-radius:50%;background:var(--tint);color:var(--green);
  font-family:var(--display);font-weight:800;font-size:.7rem;display:grid;place-items:center}
.hv-result{display:flex;gap:10px;align-items:flex-start;margin-bottom:12px}
.hv-rank{flex:none;background:var(--green);color:#fff;font-family:var(--display);font-weight:700;
  width:24px;height:24px;border-radius:7px;display:grid;place-items:center;font-size:.82rem}
.hv-result b{display:block;font-size:.86rem;color:#12356e}
.hv-result small{color:var(--grey);font-size:.72rem}
.hv-line{height:7px;border-radius:4px;background:#eef2ef;margin-top:7px}
.hv-line.w80{width:80%}.hv-line.w55{width:55%}
.hv-ai-h{font-family:var(--display);font-weight:700;font-size:.78rem;color:var(--teal);
  display:flex;gap:6px;align-items:center;margin-bottom:7px}
.hv-ai p{font-size:.82rem;color:#33403a;margin:0 0 9px;line-height:1.45}
.hv-ai mark{background:#d9f2e4;color:var(--green);font-weight:600;padding:0 3px;border-radius:4px}
.hv-src{font-size:.68rem;color:var(--grey);border-top:1px solid var(--line);padding-top:7px}
.hv-rep-bars{display:flex;align-items:flex-end;gap:6px;height:44px;margin-bottom:7px}
.hv-rep-bars span{flex:1;background:linear-gradient(var(--teal),var(--green));border-radius:3px 3px 0 0;opacity:.85}
.hv-report small{font-size:.7rem;color:var(--grey);font-weight:600;font-family:var(--display)}
@keyframes floatA{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}
@keyframes floatB{0%,100%{transform:translateY(0)}50%{transform:translateY(10px)}}
@keyframes floatC{0%,100%{transform:translateY(0)}50%{transform:translateY(-7px)}}

/* ===== AI citation demo ===== */
.ai-split{align-items:center}
.ai-card{background:#fff;border:1px solid var(--line);border-radius:18px;
  box-shadow:0 18px 48px rgba(16,60,35,.10);padding:24px;max-width:470px}
.ai-head{display:flex;align-items:center;gap:6px;margin-bottom:14px}
.ai-dot{width:9px;height:9px;border-radius:50%;background:#dfe6e2}
.ai-tag{margin-left:auto;font-family:var(--display);font-weight:700;font-size:.72rem;
  color:var(--teal);background:#e5f0ee;padding:3px 11px;border-radius:20px}
.ai-q{font-family:var(--display);font-weight:600;color:var(--ink);background:var(--bg);
  border-radius:12px;padding:12px 15px;margin:0 0 16px}
.ai-a p{font-size:1rem;color:#2c3a33;margin:0 0 14px;line-height:1.55}
.ai-a mark{background:#d9f2e4;color:var(--green);font-weight:600;padding:0 4px;border-radius:5px}
.ai-a .blur{filter:blur(4px);opacity:.55;user-select:none}
.ai-src{display:flex;align-items:center;gap:8px;border-top:1px solid var(--line);padding-top:13px;flex-wrap:wrap}
.ai-src span{color:var(--grey);font-weight:600;font-family:var(--display);font-size:.82rem}
.ai-src i{font-style:normal;background:var(--tint);color:var(--green);padding:4px 10px;border-radius:20px;font-size:.76rem;font-weight:600}

/* ===== report mockups ===== */
.reports{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:28px}
.report{margin:0;background:#fff;border:1px solid var(--line);border-radius:16px;padding:18px;
  box-shadow:0 10px 30px rgba(16,60,35,.06);transition:.18s}
.report:hover{transform:translateY(-4px);box-shadow:0 16px 38px rgba(16,60,35,.1)}
.rp-head{display:flex;align-items:center;gap:9px;margin-bottom:14px}
.rp-ico{width:34px;height:34px;border-radius:9px;background:var(--tint);color:var(--green);display:grid;place-items:center;flex:none}
.rp-ico svg{width:18px;height:18px}
.rp-head b{font-family:var(--display);font-size:.92rem}
.rp-bars{display:flex;align-items:flex-end;gap:8px;height:72px;margin-bottom:12px}
.rp-bars span{flex:1;background:linear-gradient(var(--teal),var(--green));border-radius:4px 4px 0 0;opacity:.9}
.rp-lines{display:flex;flex-direction:column;gap:7px;filter:blur(2.6px);opacity:.5}
.rp-lines span{height:8px;border-radius:4px;background:#dde6e0}
.rp-lines span:nth-child(2){width:82%}.rp-lines span:nth-child(3){width:62%}.rp-lines span:nth-child(4){width:74%}
.rp-chips{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:12px}
.rp-chips i{font-style:normal;font-size:.68rem;background:var(--bg);border:1px solid var(--line);color:var(--grey);padding:3px 9px;border-radius:20px}
.rp-doc{display:flex;flex-direction:column;gap:7px;margin-bottom:12px}
.rp-doc span{height:10px;border-radius:4px;background:#e7efe9}
.rp-doc .w70{width:70%}
.report figcaption{font-size:.8rem;color:var(--grey)}

/* ===== SEO vs GEO ===== */
.vs{max-width:900px;margin:28px auto 0;border:1px solid var(--line);border-radius:16px;overflow:hidden;background:#fff}
.vs-row{display:grid;grid-template-columns:1.1fr 1fr 1fr}
.vs-row>span{padding:15px 18px;border-bottom:1px solid var(--line);font-size:.94rem;color:#33403a}
.vs-row>span+span{border-left:1px solid var(--line)}
.vs-row:last-child>span{border-bottom:0}
.vs-row .vs-k{font-family:var(--display);font-weight:600;color:var(--ink);background:var(--bg)}
.vs-h{background:var(--tint)}
.vs-h span{font-family:var(--display);font-weight:800;font-size:1rem;padding-block:14px}
.vs-h .vs-seo{color:var(--teal)}.vs-h .vs-geo{color:var(--green)}
.vs-h .vs-neg{color:var(--grey)}
.vs-win{color:var(--green);font-family:var(--display);font-weight:600}
.vs-seg .vs-row>span:nth-child(3){background:rgba(22,101,52,.04)}
.concepts .card{border-top:3px solid var(--green)}
.concepts .card h3{font-size:1.02rem}

/* ===== glossary ===== */
.glossary{max-width:860px;margin:6px auto 0}
.gl-item{padding:18px 0;border-bottom:1px solid var(--line)}
.gl-item:last-child{border-bottom:0}
.gl-item dt{font-family:var(--display);font-weight:700;color:var(--green);margin-bottom:5px;font-size:1.05rem}
.gl-item dd{margin:0;color:#33403a}

/* ===== 404 ===== */
.error404{padding:90px 0}
.err-inner{max-width:640px;text-align:center;margin:0 auto}
.err-code{font-family:var(--display);font-weight:800;font-size:5.5rem;color:#cfe0d4;line-height:1;display:block;margin-bottom:6px}
.err-inner .hero-cta{justify-content:center}

@media(prefers-reduced-motion:reduce){ .hv-card{animation:none !important} }
@media(max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:26px}
  .hero-visual{min-height:330px;max-width:460px}
}
@media(max-width:680px){
  .reports{grid-template-columns:1fr}
  .vs-row>span{padding:11px 12px;font-size:.82rem}
  .vs-h span{font-size:.86rem}
  .err-code{font-size:4rem}
}

/* ===== nav dropdowns + cta fix ===== */
.nav-item{position:relative}
.nav-item>a{display:inline-flex;align-items:center;gap:4px;color:var(--ink);font-weight:500;font-size:.95rem}
.nav-item>a.active{color:var(--green);font-weight:600}
.chev{width:13px;height:13px;transition:transform .2s}
.nav-item:after{content:"";position:absolute;top:100%;left:0;right:0;height:14px}
.submenu{position:absolute;top:calc(100% + 10px);left:-8px;min-width:232px;background:#fff;border:1px solid var(--line);
  border-radius:12px;box-shadow:0 16px 44px rgba(16,60,35,.14);padding:8px;display:flex;flex-direction:column;gap:2px;
  opacity:0;visibility:hidden;transform:translateY(6px);transition:.16s;z-index:60}
.nav-item:hover .submenu,.nav-item:focus-within .submenu{opacity:1;visibility:visible;transform:translateY(0)}
.nav-item:hover>a .chev{transform:rotate(180deg)}
.submenu a{padding:10px 12px;border-radius:8px;font-size:.9rem;color:var(--ink);font-weight:500}
.submenu a:hover{background:var(--tint);color:var(--green);text-decoration:none}
.nav-links a.nav-cta,.nav-links a.nav-cta:hover{color:#fff}

/* ===== hero illustration ===== */
.hero-art{width:100%;max-width:470px;height:auto;display:block;margin-inline:auto}
.ha-ring{transform-box:fill-box;transform-origin:center;animation:haPulse 4.5s ease-in-out infinite}
.ha-ring.r2{animation-delay:.5s}.ha-ring.r3{animation-delay:1s}
@keyframes haPulse{0%,100%{transform:scale(1)}50%{transform:scale(1.05)}}
.ha-chip{transform-box:fill-box;transform-origin:center;animation:haFloat 6s ease-in-out infinite}
.ha-chip.c2{animation-delay:.8s}.ha-chip.c3{animation-delay:1.5s}
@keyframes haFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-5px)}}
.about-hero{align-items:center}
.about-art{max-width:410px}
@media(prefers-reduced-motion:reduce){.ha-ring,.ha-chip{animation:none !important}}

/* ===== reports redesign ===== */
.rp-top{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-bottom:14px}
.rp-t{font-family:var(--display);font-weight:700;font-size:.92rem}
.rp-badge{font-size:.66rem;font-weight:700;font-family:var(--display);background:var(--bg);border:1px solid var(--line);
  color:var(--grey);padding:3px 9px;border-radius:20px;white-space:nowrap}
.rp-badge.up{background:#e4f0e9;border-color:#cfe0d4;color:var(--green)}
.rp-chart{height:92px;margin-bottom:12px}
.rp-chart svg{width:100%;height:100%;display:block}
.rp-kpis{display:flex;gap:10px;border-top:1px solid var(--line);padding-top:12px}
.rp-kpis div{flex:1}
.rp-kpis b{display:block;font-family:var(--display);font-weight:800;color:var(--green);font-size:1.05rem}
.rp-kpis span{font-size:.66rem;color:var(--grey);line-height:1.2;display:block}
.rp-engines{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
.rp-engines li{display:flex;align-items:center;gap:10px}
.rp-engines i{font-style:normal;font-size:.78rem;width:74px;color:var(--ink);font-weight:500;flex:none}
.rp-track{flex:1;height:8px;background:#eef2ef;border-radius:5px;overflow:hidden}
.rp-track b{display:block;height:100%;background:linear-gradient(90deg,var(--teal),var(--green));border-radius:5px}
.rp-engines em{font-style:normal;font-size:.72rem;color:var(--grey);width:32px;text-align:right;flex:none}
.rp-pubs{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
.rp-pubs li{display:flex;align-items:center;gap:11px}
.rp-thumb{width:34px;height:34px;border-radius:8px;background:linear-gradient(135deg,#e5f0ee,#eaf1ec);flex:none;border:1px solid var(--line)}
.rp-meta{flex:1;display:flex;flex-direction:column;gap:6px}
.rp-meta b{display:block;height:8px;border-radius:4px;background:#166534;opacity:.72;width:82%}
.rp-meta i{display:block;height:6px;border-radius:3px;background:#cdddd3;width:52%}
.rp-src{font-size:.65rem;font-weight:600;color:var(--green);background:var(--tint);padding:3px 9px;border-radius:20px;flex:none}
.report figcaption{font-size:.8rem;color:var(--grey);margin-top:14px;border-top:1px dashed var(--line);padding-top:11px}
.report-inline{display:flex;flex-direction:column;gap:10px}
.report-inline .report{max-width:400px;width:100%}

/* ===== blog topics + post cards ===== */
.topics{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:22px}
.topic{background:#fff;border:1px solid var(--line);border-radius:14px;padding:20px}
.topic .tag{margin-bottom:9px}
.topic p{margin:0;color:var(--grey);font-size:.92rem}
.card.post{padding:0;overflow:hidden}
.post-cover{width:100%;aspect-ratio:40/21;object-fit:cover;display:block;background:var(--tint)}
.post-cd{padding:20px;display:flex;flex-direction:column;flex:1}
.post-cd .tag{margin-bottom:9px}
.post-cd h3{font-size:1.04rem;flex:1}
.post-cd .arrow{margin-top:12px}
.post-hero-img{width:100%;border-radius:16px;margin:18px 0 6px;aspect-ratio:820/430;object-fit:cover;background:var(--tint)}

/* ===== metodología accordion ===== */
.steps-acc{max-width:820px;margin:6px auto 0;display:flex;flex-direction:column;gap:12px}
.steps-acc details{background:#fff;border:1px solid var(--line);border-radius:14px;overflow:hidden;transition:.15s}
.steps-acc details[open]{box-shadow:0 10px 30px rgba(16,60,35,.07)}
.steps-acc summary{display:flex;align-items:center;gap:16px;padding:18px 22px;cursor:pointer;list-style:none}
.steps-acc summary::-webkit-details-marker{display:none}
.st-n{font-family:var(--display);font-weight:800;color:#fff;background:var(--green);width:44px;height:44px;
  display:grid;place-items:center;border-radius:11px;flex:none;font-size:1.05rem}
.st-h{font-family:var(--display);font-weight:700;font-size:1.15rem;flex:1}
.steps-acc .chev{width:18px;height:18px;color:var(--green);flex:none}
.steps-acc details[open] .chev{transform:rotate(180deg)}
.st-body{padding:0 22px 20px 82px}
.st-body p{margin:0 0 10px;color:#33403a}
.st-body .list{margin:.5rem 0 0}

/* ===== segment benefits ===== */
.benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:22px}
.benefit{background:#fff;border:1px solid var(--line);border-top:3px solid var(--teal);border-radius:14px;padding:20px}
.benefit .bn{font-family:var(--display);font-weight:800;color:var(--teal);font-size:.9rem}
.benefit h3{margin:.4em 0 .3em;font-size:1.05rem}
.benefit p{margin:0;color:var(--grey);font-size:.93rem}

/* ===== cookie banner ===== */
.cookie-banner{position:fixed;left:16px;right:16px;bottom:16px;z-index:80;max-width:680px;margin:0 auto;
  background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:0 18px 50px rgba(16,60,35,.18);
  padding:16px 18px;display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.cookie-banner[hidden]{display:none}
.cookie-banner p{margin:0;font-size:.88rem;color:#33403a;flex:1;min-width:220px}
.cookie-banner a{color:var(--green);text-decoration:underline}
.cookie-actions{display:flex;gap:10px;flex-shrink:0}
@media(max-width:520px){ .cookie-banner{padding:14px}.cookie-actions{width:100%}.cookie-actions .btn{flex:1;justify-content:center} }

/* ===== footer social ===== */
.social{display:inline-flex;align-items:center;justify-content:center;margin-top:15px;color:#c9d3ce !important;
  border:1px solid #33413a;border-radius:9px;width:40px;height:40px}
.social svg{width:20px;height:20px;display:block}
.social:hover{background:#22302a;color:#fff !important;text-decoration:none}

/* ===== client logos band ===== */
.logos-band{padding:38px 0;background:#fff;border-bottom:1px solid var(--line)}
.logos-title{text-align:center;font-family:var(--display);font-weight:600;font-size:.78rem;letter-spacing:.09em;
  text-transform:uppercase;color:var(--grey);margin:0 0 26px}
.logos-marquee{overflow:hidden;position:relative;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.logos-track{display:flex;width:max-content;animation:logoscroll 45s linear infinite}
.logos-marquee:hover .logos-track{animation-play-state:paused}
.logos-group{display:flex;align-items:center;gap:64px;padding-right:64px;flex:none}
.client-logo{height:36px;width:auto;object-fit:contain;opacity:.58;transition:opacity .2s;flex:none}
.client-logo:hover{opacity:1}
@keyframes logoscroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){
  .logos-track{animation:none;overflow-x:auto;padding-bottom:6px}
  .logos-marquee{mask-image:none;-webkit-mask-image:none}
}

/* ===== medios: red + audiencia ===== */
.media-split{align-items:center}
.media-collage{width:100%;height:auto;display:block}
.netgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:20px auto 0;max-width:900px}
.netcard{background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px 18px;display:flex;flex-direction:column;gap:2px;position:relative}
.netcard .ndot{width:9px;height:9px;border-radius:50%;background:var(--green);position:absolute;top:16px;right:16px}
.netcard b{font-family:var(--display);font-weight:700;color:var(--ink)}
.netcard span{font-size:.82rem;color:var(--grey)}
.netstats{display:grid;grid-template-columns:repeat(6,1fr);gap:14px;margin-top:24px}
.nstat{background:#fff;border:1px solid var(--line);border-top:3px solid var(--teal);border-radius:12px;padding:16px 12px;text-align:center}
.nstat b{display:block;font-family:var(--display);font-weight:800;color:var(--green);font-size:1.5rem;letter-spacing:-.02em}
.nstat span{font-size:.72rem;color:var(--grey);line-height:1.25;display:block;margin-top:3px}
.barlist{display:flex;flex-direction:column;gap:11px;margin-top:.6rem}
.brow{display:flex;align-items:center;gap:12px}
.brow i{font-style:normal;font-size:.9rem;width:158px;flex:none;color:#33403a}
.btrack{flex:1;height:9px;background:#e7efe9;border-radius:5px;overflow:hidden}
.btrack b{display:block;height:100%;background:linear-gradient(90deg,var(--teal),var(--green));border-radius:5px}
.brow em{font-style:normal;font-size:.82rem;color:var(--grey);width:44px;text-align:right;flex:none}
.mt2{margin-top:1.6rem}
.netstats.home-stats{grid-template-columns:repeat(4,1fr);max-width:440px;margin:20px 0 4px;gap:12px}
.netstats.home-stats .nstat{padding:12px 8px}
.netstats.home-stats .nstat b{font-size:1.3rem}
@media(max-width:860px){ .netgrid{grid-template-columns:1fr 1fr} .netstats{grid-template-columns:repeat(3,1fr)} }
@media(max-width:560px){ .netgrid{grid-template-columns:1fr} .netstats{grid-template-columns:repeat(2,1fr)} .brow i{width:120px;font-size:.84rem} }

/* ===== blog green network hero ===== */
.net-hero{position:relative;overflow:hidden;background:#166534;padding:70px 0 44px}
.net-hero>.container{position:relative;z-index:1}
.net-hero .kicker{background:rgba(255,255,255,.16);color:#fff}
.net-hero h1{color:#fff}
.net-hero .lead{color:#e2f0e8}
.hero-net{position:absolute;inset:0;z-index:0}
.hero-net svg{width:100%;height:100%;display:block}
/* post header over green network */
.post-hero{padding:52px 0 40px}
.post-hero h1{color:#fff;max-width:24ch;margin-top:6px}
.post-hero .tag{margin-bottom:12px}
.post-hero .tag.p,.post-hero .tag.t{background:rgba(255,255,255,.92);color:#166534}
.post-hero .post-meta{color:#dcefe4;font-size:.85rem;margin-top:8px}
.crumbs.light{color:#cfe0d4;margin-bottom:0}
.crumbs.light a{color:#fff}
.post-hero .container{position:relative;z-index:1}

/* ===== compact reports (solución pages) ===== */
.reports.compact{gap:14px;margin-top:20px}
.reports.compact .report{padding:14px}
.reports.compact .rp-t{font-size:.82rem}
.reports.compact .rp-badge{font-size:.6rem;padding:2px 7px}
.reports.compact .rp-chart{height:66px;margin-bottom:10px}
.reports.compact .rp-kpis{padding-top:10px;gap:6px}
.reports.compact .rp-kpis b{font-size:.9rem}
.reports.compact .rp-kpis span{font-size:.58rem}
.reports.compact .rp-engines{gap:8px}
.reports.compact .rp-engines i{width:60px;font-size:.72rem}
.reports.compact .rp-engines em{font-size:.66rem;width:28px}
.reports.compact .rp-pubs{gap:8px}
.reports.compact .rp-thumb{width:28px;height:28px}
.reports.compact .report figcaption{font-size:.72rem;margin-top:10px;padding-top:9px}

@media(max-width:860px){ .topics,.benefits{grid-template-columns:1fr} }
@media(max-width:680px){
  .steps-acc .st-body{padding:0 20px 18px 20px}
  .nav-item{width:100%}
  .nav-item>a{width:100%;justify-content:space-between}
  .nav-item:after{display:none}
  .submenu{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;
    padding:2px 0 6px 14px;min-width:0;background:transparent}
  .submenu a{padding:8px 0}
  .nav-links a.nav-cta{background:var(--green);color:#fff;justify-content:center;text-align:center;
    padding:12px 18px;margin-top:10px;border-radius:10px;width:100%}
  .nav-links a.nav-cta:hover{background:var(--green-d);color:#fff}
}